Total Wine & More, a US-based independent retailer of fine wine, spirits and beer, has selected California-based marketing firm Brower, Miller & Cole to expand its market share in Southern California.
Brower, Miller & Cole will use its marketing tools and business ideas to increase the business of Total Wine & More stores in Southern California.
Total Wine & More public affairs and community relations vice president Edward Cooper said the company is aggressively growing its share in the Southern Californian markets and are pleased to work with Brower, Miller & Cole as a partner in increasing store sales alongside promoting its new locations.
"We see a strong opportunity to serve more customers in the region through gaining depth in each community, as well as opening additional stores to increase the ease of customer visits," Cooper added.
In the US, Total Wine & More has 84 wine superstores in 13 states, with plans to expand to 14 states by the end of 2012.
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